Think Tank
The blog about the purpose-driven economy followed by soulful leadersStay up-to-date on everything related to the purpose-driven economy, innovation, and technology applied to social justice, as well as the best practices in shared value business strategies.
Business purpose: a key strategy in uncertain times
We live in a world defined by rapid change and constant uncertainty. In this context, companies face complex challenges—from economic crises to technological and social disruptions. Amid this storm, one essential question arises: what sets apart companies that remain...
Spain’s energy crisis: a corporate fabric without purpose or social justice
Spain’s current energy situation mirrors that of many other sectors in the country — and indeed, of the business world at large. The same outdated formula applies: maximize profits and political gain, often at the expense of social justice. Our predatory economic...
Europe faces an unprecedented demographic transformation: the so-called demographic winter
Europe is undergoing an unprecedented demographic transformation: the so-called demographic winter. This phenomenon, characterized by declining birth rates and an aging population, is already palpable and will have significant economic consequences by 2050. What is...
Permaculture and sustainability: a path to the future
Permaculture emerges as a valuable alternative to uncontrolled globalization and the growing trade war led by the United States. These factors have highlighted the vulnerability of our current economic and social model. In times where global interdependence generates...
Partnerships with purpose: how collaboration multiplies impact in a shrinking world
We are living in a historic moment where companies can no longer operate with their backs turned to major social and environmental challenges. Faced with the climate emergency, growing inequalities and the exhaustion of extractive models, the economy of purpose is...
World Climate Day: are we subsidizing the future or the collapse?
World Climate Day will be celebrated on March 26th, a key date to reflect and demand urgent changes. While governments declare climate emergencies and companies highlight their commitment to sustainability, the world continues to allocate public money to the main...
Women’s leadership: key to the transformation to the purpose-driven economy
In a world historically dominated by men, female leadership has emerged as a transformative force in the evolution of our economy. Today, more than ever, the active participation of women in leadership positions is not only a matter of equity, but a strategic...
The boost to the economy of purpose thanks to Donald Trump.
There is nothing more disruptive to any movement than a counterweight. In the case of social impact, there is no doubt that if the policies imposed by the Trump administration between 2016 and 2020 are repeated, civil society will awaken, exhausted by social...
10 key questions to ensure your company adds value to society and the planet
Social impact is at an all-time low. Investors are relaxing ESG requirements. The Trump effect in the U.S. will slow down social impact in the corporate world. We already generate social impact. Lately, I keep hearing excuses about how many business leaders are...
The new RAP Law: a key step towards corporate sustainability
What is the RAP Act? The Extended Producer Responsibility (EPR) is a regulation that requires manufacturers and distributors to take responsibility for the waste generated by their products. Its goal is to minimize environmental impact and promote a circular economy....
The new Omnibus Law: A boost for the economy of purpose in Europe
The European Union (EU) is facing a key moment, with geopolitical and economic challenges that require a strategic adaptation of its policies. In this context, the European Commission has presented the “Omnibus Law”, a regulation designed to simplify and unify...
World Social Justice Day: keys to a real impact on the economy
On February 20, we celebrate World Day of Social Justice, a date that, while it should be a reminder of progress, has become evidence of how much remains to be done. We find ourselves in a world where the gap between rich and poor continues to grow: the richest 10% of...
The entrepreneurs the world needs
A new business paradigm At ImpactCo we understand that being an entrepreneur is a great responsibility. It is not only about leading teams or generating profitability, but also about having a positive impact on society. True success cannot be measured only in numbers,...
Powered by Impactco, MasOrange and UNICEF Spain team up to protect children’s rights in the digital environment
MasOrange and UNICEF Spain have announced an unprecedented partnership, powered by Impactco, to promote and protect children's rights in the digital environment. The partnership seeks to integrate children as a stakeholder group...
Davos 2025: Social Impact and Purpose-Driven Economy Take Center Stage
The World Economic Forum in Davos 2025 has concluded, and this edition not only brought together the usual convergence of political, business, and social leaders but also a renewed focus on social impact and the purpose-driven economy. This year, the snow of the Swiss...
The Period from 2000 to 2025: A Time of Profound Transformations in Politics, Economy, Technology, and Society
In this article, we will explore the most significant milestones of this quarter-century and reflect on what humanity might expect in the next 25 years. Key Milestones (2000-2025) The Rise of Technology and Digitalization The digital revolution has transformed how we...
The 10 key trends that will shape our agenda in 2025
The year 2025 is just around the corner, bringing with it new challenges and opportunities that will influence society, technology and business. These are the 10 trends that should set our agenda in the near future: Purpose-driven economics as a key driver: companies...
Solidarity: a fundamental pillar of the human being
International Human Solidarity Day, celebrated every 20 December, coincides with the Christmas season, a time charged with values such as generosity, family togetherness and peace. This coincidence makes it a perfect opportunity to reflect on the importance of...
Building Bridges: the global centre of the purpose economy
The Building Bridges conference will hold its fifth edition from 9 to 12 December 2024 at the Centre International de Conférences Genève (CICG), consolidating its position as a benchmark event for the economy of purpose. This forum connects finance with...
Philanthropy, doing the right thing and social impact: three key approaches to the purpose economy
At ImpactCo, we firmly believe that business has the power and responsibility to transform society. However, to achieve this, it is essential to distinguish three concepts that are often confused: philanthropy, doing the right thing and social impact. These approaches...
IA threatens climate change
The Impact of AI on Climate Change: Energy Projections and Sustainability The relationship between artificial intelligence (AI) and climate change is becoming increasingly evident. To better understand this impact, it is crucial to analyze energy demand projections in...
The world’s most supportive artists: social impact and economy of purpose
Music is not only an art, but also an engine of social and economic change. Through their fame, talent and resources, many artists have transcended entertainment to become agents of positive impact on society. In a world where luxury and glitz are often glorified,...
The DANA of Valencia and the role of companies with soul
Last week a senior executive asked me what the difference was between social impact and what his company was already doing for society...the answer was very simple, I asked him if he measured his theoretical social impact with the same precision as the economic impact...
The best films to inspire a better world
One of my great hobbies is the 7th art. Cinema is one of the artistic disciplines that most excites and inspires me. Throughout the history of cinema, many films have sought not only to entertain, but also to offer a profound reflection on life, humanity and our...
The crucifixion of society
I don't usually write about politics or religion, given that social justice must stand above beliefs or political parties. Recently, I had a very interesting debate with a priest that inspired me to write this article about the crucifixion of Jesus, which, regardless...
The social impact of Europe’s low birth rate
In a context of an aging population and low birth rate, Europe faces deep demographic challenges that threaten the sustainability of its social and economic systems. The report "Fertility Policy and Practice: A Toolkit for Europe," developed by Economist Impact in...
ClientEarth: Pioneers in environmental law for a sustainable future
Your brand already speaks for itself, and the truth is that it is one of the most prestigious environmental organizations in the world. ClientEarth is a non-profit organization that uses the power of the law to protect the environment and tackle climate change....
Food loss and waste and its relationship with world hunger
Yesterday was World Food Loss and Waste Day, a fitting moment to reflect on one of humanity's greatest challenges in the coming decade: social inequality, with unequal access to food being a clear reflection of this issue. Food loss and waste not only impact the...
Brief history of capitalism and its evolution towards a purpose-driven economy
The Evolution of Capitalism Capitalism has undergone various stages and transformations throughout history, adapting to socio-economic contexts and the ideas of key thinkers who have contributed to its evolution. Mercantilism (16th-18th Centuries) Before modern...
The “Woke Economy” and its impact on the purpose economy
In recent years, the concept of the "Woke Economy" has gained visibility in public debate, especially as companies and brands are increasingly pushed to take stances on social and political issues (especially in American companies). But how does this phenomenon relate...
Creating Value: 10 Strategies for social and environmental impact in businesses
Companies are being called to take on a broader responsibility than simply maximizing their profits. Social and Environmental Impact has become a crucial factor for the long-term success of any organization. It is not only a way to contribute positively to society and...
Celebrating Earth Day: The importance of caring for and protecting our shared home
There are few things that truly unite us as human beings, but every April 22, the entire world comes together to celebrate Earth Day, a day dedicated to raising awareness about the importance of preserving our shared home and taking action to protect it. This day...
How social impact affects the third sector
The rise of social impact is significantly transforming the third sector. What role will foundations and philanthropy have if all companies become social impact enterprises, balancing economic performance with their positive societal impact? Here are some ideas I...
The impact of excessive technology use on society, especially among young people
In the current digital age, technology has become an integral part of our lives. From communication to entertainment, we rely on electronic devices for various daily activities. However, this increase in technology use has brought with it a series of negative effects,...
Social inequality continues to grow around the world
1.5% of the world’s adults hold 47.5% of the wealth (the “rich”), while 40% of the global population (the “poor”) hold only 0.5%, and the gap continues to widen each year (see image). The UBS Global Wealth Report 2024 presents several findings on the increasing social...
What would happen if your company disappeared?
Yes, I know what you're thinking—it would be a disaster: layoffs, factory closures, unpaid suppliers, and a whole series of calamities. I know it, I’ve lived through it... But let’s analyze this from the market's perspective, from that of the consumer and the...
CSDDD: Corporate Sustainability Due Diligence Directive: Driving Corporate Responsibility in the European Union
Europe Takes a Giant Step in Leading the Purpose Economy GloballyWith a new mandatory law, Europe is making significant strides to drive companies that have not yet embarked on the path to social impact. The regulations will apply to EU-based companies and their...
Debunking ESG Plans: their meaning and purpose
In a world increasingly aware of social inequality and environmental degradation, the measurement of environmental, social, and governance (ESG) impact is gaining prominence among businesses. Investors and entrepreneurs are embracing more responsible investment...
The power of SMEs to make our world a better place.
Small and Medium-sized Enterprises (SMEs) are the backbone of many economies globally. These companies not only play a crucial role in economic development and job creation, but they also have a significant impact on society and the environment. Through their...
Towards a new economic model
Economists and policy experts have identified several flaws in the current economic model, primarily related to sustainability, equity, and resilience. Below are some of the most significant issues and proposed solutions: Economic Inequality Problem: The gap between...
What is Philanthrocapitalism?
The first time I heard this term, over 15 years ago in the UK from my friends at Unltd, it changed my life and offered me a new perspective on capital management, not just in philanthropic terms, but also in businesses with a soul. Philanthrocapitalism is an emerging...
It’s time for CEOs with SOUL
The latest study published by PwC on global CEOs, "Thriving in an Age of Continuous Reinvention," only confirms my worst fears. They are not working to address the world's major problems, but rather to keep their shareholders happy in the short term. Paradoxically,...
Social Impact and the Mobile World Congress 2024
The Mobile World Congress (MWC), the world's most important tech event, opened its doors this Monday at the Barcelona Fair. Tech giants gathered in Barcelona to showcase their latest phones and introduce all the new developments coming soon to the mobile market. Among...
IA b, Grandmother Intelligence, the true revolution
I have spent over 30 years in technology companies, as a partner, executive, or investor. I have been fortunate to witness the greatest technological disruption in human history, one that has brought unimaginable advances to humanity in just a few decades, leaving the...
Philantro-Washing
The first time I heard the term "Philanthrocapitalism," it sparked an internal shift that has become a permanent part of me: understanding what drives millionaires to make donations. In my profession, both at ImpactCo and through my foundation, Unlimited, I'm in...
The true success of humanity: happiness
This March 20th, we celebrate the International Day of Happiness. It is a concept deeply rooted in the human experience, and throughout history, its meaning has evolved and intertwined with various aspects of life, yet it has always been the great desire of every...
Leaders with porpuse
This week, I had the pleasure of attending the launch of MASOrange, the leading telecommunications company in Spain and one of the most important in Europe. Beyond the numbers and plans, I want to highlight the company's strong focus on purpose, with a special...
Debunking ESG Plans: their meaning and purpose
In a world increasingly aware of social inequality and environmental degradation, the measurement of Environmental, Social, and Governance (ESG) impact is becoming more prevalent in companies, as investors and entrepreneurs adopt more responsible strategies for their...
Books with Soul: Recommendations for the Summer
After the publication of my latest book, Empresas que crecen con alma (Companies that Grow with Soul), I want to share with you a brief list of some books that have inspired me over the past decades. Vacations are always a good time to read and let ourselves be...