We are living in a time defined by polarisation, extreme individualism, and the pursuit of immediate profit. In this context, the need for a humanist economy is no longer just desirable — it is vital. Vital for the planet’s sustainability and for the well-being of its people.
Environmental crisis, rising inequality, armed conflicts, and widespread distrust in institutions are symptoms of a society that has lost its way — a society where capital has overrun the limits of common sense and collective good.
Europe has a key role to play
In this scenario, Europe and its businesses have a historic opportunity. Thanks to its history, values and institutional maturity, the continent can — and must — lead a new economic model. One based on purpose, positive impact and human dignity.
It is time to recover the founding spirit of the European project: peace, human rights, social cohesion and shared progress. It is time to turn those values into an economy with a soul.
What is a humanist economy?
A humanist economy does not reject the market — it places it at the service of the common good. It fosters innovation, but within clear ethical boundaries. It recognises the value of capital, but also of labour, the environment and communities.
Instead of measuring success through GDP or quarterly earnings alone, it calls for new indicators that integrate human well-being, planetary health and social equity.
The role of purpose-driven companies
Purpose-driven companies are essential in this transition. These businesses seek not only profitability but also positive social and environmental impact. But they need an ecosystem that recognises, protects and supports them.
What conditions are needed?
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A tax policy that rewards social and environmental value: Today, companies that pollute or exploit often pay less tax than those working for the common good. This is not only unfair, but also highly inefficient.
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A global language to measure impact: Frameworks like GRI, IRIS+ or SDG Impact already exist, but we lack convergence to ensure transparency, accountability and comparability. 21st-century accounting must include impact as a new dimension of financial reporting.
We need stronger global institutions
Major global challenges — climate change, migration, democratic erosion — cannot be solved in isolation. Strengthening multilateral institutions, such as the United Nations, is essential. Their role must go beyond diplomacy and relief: they should act as catalysts for a fairer and more sustainable global economic governance.
Europe must take the lead, as a historical advocate of human rights and effective multilateralism.
Towards a new European pact for a more human economy
The transition to a humanist economy won’t be easy — but it is inevitable. It demands political courage, business innovation and a new narrative that inspires citizens, investors and leaders alike.
Europe has what it takes: knowledge, historical legitimacy, and a business fabric already moving in the right direction. Now is the time for that leadership to become explicit.
To reward those who create value without destruction.
To speak a common language when we talk about impact.
And above all, to put people back at the centre of the economy.
That is the only way to build a fairer, more sustainable and profoundly European future.