Solving everything… for whom? Technology, abundance, and the essential role of purpose
In recent months, a powerful idea has gained traction: technology—especially artificial intelligence, automation, and cheap energy—could lead us to a world of material abundance in just a decade. We are looking at a future of near-free production, hyper-personalized...
Ineffable leadership: when words are not enough
Some concepts resist language. Ineffable is one of them. It comes from the Latin ineffabilis —in (not) and effabilis (expressible)— and refers to what cannot be fully said, what is felt more than explained, what is sensed before it is understood. The ineffable appears...
Practical guide to measuring the social impact of your brand
Indicators, examples, and keys to move from purpose to measurable resultsBy Enrique Burgos In marketing, we measure everything Clicks, opens, conversions, NPS, CAC, ROAS.But when it comes to social impact, many brands lose their compass.They want to change the world...
The Purpose Economy at Harvard: Ángel Bonet’s Call at the SHINE Summit 2025
Boston, September 2025 – The Harvard SHINE Summit established itself this year as a global reference forum on purpose, sustainability, and human flourishing in organizations. Under the theme “Purpose, Place, and People: Human Flourishing in the Evolving Work and Tech...