The decalogue of a good entrepreneur
This week I had the pleasure of meeting another entrepreneur with soul. He didn’t talk about financial results but about people and legacy. In fact, because he put the well-being of his employees and society above profit, many of his peers labeled him as “naïve.” In a...
Buckminster Fuller: a visionary needed for Spaceship Earth
In a century marked by wars, consumerism, and technological acceleration, Buckminster Fuller (1895–1983) dared to ask a radical question: what if humanity could prosper without destroying the planet? For him, it wasn’t a naïve utopia but a design challenge. He...
From sustainability to luxury greenwashing: where are the brave companies?
In recent years, the word sustainability has become the new corporate mantra. Shiny reports, campaigns with green leaves, and climate commitments for 2050 dominate the headlines. However, while marketing flourishes, reality tells a different story: many of these...