From words to everyday action: how to communicate purpose from the top to teams
by Marina Elena, expert in communication and corporate purpose The ecosystem of the purpose-driven economy is growing larger and more visible every day. However, living it, managing it and, above all, communicating corporate purpose in a coherent way remains one of...
EMAUS, the power of collective solidarity
Community support is not just a generous gesture. It is one of the pillars that sustains what we call society. When a community comes together to support people going through difficult times—whether for economic, emotional or health reasons—it strengthens a social...
Another COP for nothing
COP30 in Belém was supposed to feel different. Bringing the world together in the heart of the Amazon was almost nature’s desperate plea: “look at me, I’m at the limit.” Yet even then, the outcome was the same: grand declarations, minimal progress, and another wasted...