THE HENKO EFFECT (変更)
Words are not born by chance. They emerge when an era needs to name something that is already sensed but has not yet been articulated. Henko (変更), in Japanese, means deliberate, conscious, decided change. Not a minor adjustment, but a deep transformation carried out...
From words to everyday action: how to communicate purpose from the top to teams
by Marina Elena, expert in communication and corporate purpose The ecosystem of the purpose-driven economy is growing larger and more visible every day. However, living it, managing it and, above all, communicating corporate purpose in a coherent way remains one of...