The new value equation: how the purpose economy is redefining business success
For decades, the value of a company was measured almost exclusively by its financial results. Today, however, we are driving a profound change: value is now understood as a combination of business performance and social and environmental impact. The purpose-driven...
From sustainability to luxury greenwashing: where are the brave companies?
In recent years, the word sustainability has become the new corporate mantra. Shiny reports, campaigns with green leaves, and climate commitments for 2050 dominate the headlines. However, while marketing flourishes, reality tells a different story: many of these...
The urgency of a humanist economy in a dehumanised world, led by Europe
We are living in a time defined by polarisation, extreme individualism, and the pursuit of immediate profit. In this context, the need for a humanist economy is no longer just desirable — it is vital. Vital for the planet’s sustainability and for the well-being of its...
Corruption digging its own trenches: from the “3%” to the urgency of a purpose-driven economy
Since Spain regained democracy in 1978, the hope for a fairer, more modern, and transparent country has been repeatedly shaken by the long shadow of corruption. And not just occasional or anecdotal corruption—but systemic corruption, deeply rooted in the relationship...