2026: the 10 challenges that will determine who leads the Purpose Economy (and who falls behind)
The Purpose Economy is no longer a “nice” conversation for the annual report.In 2026, it becomes an operational test: of strategy, governance, data, culture and—above all—credibility. Companies that truly understand this shift will move from “having a purpose” to...
Another COP for nothing
COP30 in Belém was supposed to feel different. Bringing the world together in the heart of the Amazon was almost nature’s desperate plea: “look at me, I’m at the limit.” Yet even then, the outcome was the same: grand declarations, minimal progress, and another wasted...
Corporate volunteering: more than a good deed, a catalyst for growth
By Montserrat López. For years, corporate volunteering was seen as part of CSR — a “gesture” toward the community. Today, data confirms it’s one of the smartest strategic investments a company can make. It’s not just about doing good; it’s about growing by doing good....
The new value equation: how the purpose economy is redefining business success
For decades, the value of a company was measured almost exclusively by its financial results. Today, however, we are driving a profound change: value is now understood as a combination of business performance and social and environmental impact. The purpose-driven...