Another COP for nothing
COP30 in Belém was supposed to feel different. Bringing the world together in the heart of the Amazon was almost nature’s desperate plea: “look at me, I’m at the limit.” Yet even then, the outcome was the same: grand declarations, minimal progress, and another wasted...
Corporate volunteering: more than a good deed, a catalyst for growth
By Montserrat López. For years, corporate volunteering was seen as part of CSR — a “gesture” toward the community. Today, data confirms it’s one of the smartest strategic investments a company can make. It’s not just about doing good; it’s about growing by doing good....
The new value equation: how the purpose economy is redefining business success
For decades, the value of a company was measured almost exclusively by its financial results. Today, however, we are driving a profound change: value is now understood as a combination of business performance and social and environmental impact. The purpose-driven...
From sustainability to luxury greenwashing: where are the brave companies?
In recent years, the word sustainability has become the new corporate mantra. Shiny reports, campaigns with green leaves, and climate commitments for 2050 dominate the headlines. However, while marketing flourishes, reality tells a different story: many of these...