Corporate volunteering: more than a good deed, a catalyst for growth
By Montserrat López. For years, corporate volunteering was seen as part of CSR — a “gesture” toward the community. Today, data confirms it’s one of the smartest strategic investments a company can make. It’s not just about doing good; it’s about growing by doing good....
Practical guide to measuring the social impact of your brand
Indicators, examples, and keys to move from purpose to measurable resultsBy Enrique Burgos In marketing, we measure everything Clicks, opens, conversions, NPS, CAC, ROAS.But when it comes to social impact, many brands lose their compass.They want to change the world...
The new value equation: how the purpose economy is redefining business success
For decades, the value of a company was measured almost exclusively by its financial results. Today, however, we are driving a profound change: value is now understood as a combination of business performance and social and environmental impact. The purpose-driven...