The gift of starting over: when collaboration becomes opportunity
Every time we approach the final stretch of the year, the streets fill with lights, accounts are closed, and companies prepare to review and analyse their results. But each year, this is also the moment to look beyond the core of the business: what does it really mean...
Corporate volunteering: more than a good deed, a catalyst for growth
By Montserrat López. For years, corporate volunteering was seen as part of CSR — a “gesture” toward the community. Today, data confirms it’s one of the smartest strategic investments a company can make. It’s not just about doing good; it’s about growing by doing good....
Practical guide to measuring the social impact of your brand
Indicators, examples, and keys to move from purpose to measurable resultsBy Enrique Burgos In marketing, we measure everything Clicks, opens, conversions, NPS, CAC, ROAS.But when it comes to social impact, many brands lose their compass.They want to change the world...