Every time we approach the final stretch of the year, the streets fill with lights, accounts are closed, and companies prepare to review and analyse their results. But each year, this is also the moment to look beyond the core of the business: what does it really mean to “close a year well,” and what are truly “good results”? We know numbers matter, but what creates lasting impact are the lives we help transform. That’s why there is no better way to end a year than by enabling others to start anew.
This is precisely the message behind Save the Children’s Christmas campaign this year: The gift of starting anew. An invitation for companies to turn their social commitment into a true engine for change and help thousands of children regain their present and their future: stability, education, health, and safety.
Childhood as a mirror of our society
If we look at the results year after year, talking about childhood is talking about ourselves. In Spain, one in three children lives at risk of poverty or social exclusion. Around the world, conflicts, climate change, and economic crises are leaving millions of children without schooling, shelter, or protection.
Behind every figure, there are stories that begin with loss. Children facing these challenges lose their homes, their schools, their safety, their country—and ultimately, the chance to live their own lives and build their future. That is why Save the Children’s daily purpose is to give these children the possibility of a new beginning, through programmes that combine immediate support with long-term accompaniment.
At Impactco, we share that vision. Because commitment to childhood cannot be an emotional reaction or a one-off gesture: it is a strategic decision that strengthens social cohesion and corporate legitimacy.
Today, in a context where ESG commitments are being reassessed and organisations seek purpose with tangible returns, supporting childhood represents one of the safest and most necessary long-term investments.
Investing in children is investing in social stability, in sustainable environments where businesses can thrive, and in generations capable of sustaining future societies and economies.
When alliances become solutions
The true value of collaboration lies in its capacity to solve real problems. Through Save the Children, corporate partnerships help fund and scale projects that change lives:
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Educational support, leisure, and mental health programmes in Spain for children at risk of exclusion or victims of severe trauma and violence.
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Rapid emergency response in crises such as the DANA flooding in the Valencian Community or humanitarian crises in Gaza or Sudan.
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International programmes that ensure safe spaces, nutrition, access to school, and protection from violence.
Each company that joins contributes not only to financing a cause but to building resilience in communities that—with a small push—can rise again, combining Save the Children’s 100+ years of on-the-ground expertise with the innovative and technical strength of businesses.
That is why The gift of starting anew is also an invitation for each company to participate from its own identity. Shared value lies in activating collaborations that bring together what each actor does best to create opportunities for the children who need them most.
This holiday season, every company has the opportunity to turn its commitment into a new story. Because starting anew is not just a Christmas message—it is an urgent need for thousands of children who today live without a home, without school, or without safety. The value of an alliance is not measured solely by a seasonal campaign, but by its continuity in a mission that doesn’t end when the holidays do. Every contribution helps sustain programmes throughout the year and keep a support network active to respond immediately to any emergency.
At Save the Children, every new beginning is made possible by partnerships that unite knowledge, resources, and purpose. From Impactco, we invite all companies to join this effort and make commitment the best possible gift.
More information: The Gift of Starting Anew – Save the Children