Practical guide to measuring the social impact of your brand
Indicators, examples, and keys to move from purpose to measurable resultsBy Enrique Burgos In marketing, we measure everything Clicks, opens, conversions, NPS, CAC, ROAS.But when it comes to social...
The new value equation: how the purpose economy is redefining business success
For decades, the value of a company was measured almost exclusively by its financial results. Today, however, we are driving a profound change: value is now understood as a combination of business...
The Purpose Economy at Harvard: Ángel Bonet’s Call at the SHINE Summit 2025
Boston, September 2025 – The Harvard SHINE Summit established itself this year as a global reference forum on purpose, sustainability, and human flourishing in organizations. Under the theme...