The 10 key trends that will shape our agenda in 2025

The year 2025 is just around the corner, bringing with it new challenges and opportunities that will influence society, technology and business. These are the 10 trends that should set our agenda in the near future:

1. Purpose-driven economics as a key driver: companies will adopt models that integrate economic goals with social and environmental impact. By 2025, more companies will measure their success not only in financial terms, but also in their contribution to global well-being. Consumers will prioritise brands committed to sustainability and equity.
2. Evolution of generative artificial intelligence: Generative AI will continue to transform industries, from personalised design to real-time content creation. Ethical regulations will be developed to ensure responsible use.
3. Hybrid work transformation: The hybrid model will continue to evolve. By 2025, companies will invest in advanced technologies to connect geographically dispersed teams, prioritising employee well-being and sustainable productivity.
4. Green technologies and advanced renewables: climate change will drive advances in clean technologies. Investments in solar, wind and green hydrogen will reach new peaks, consolidating circular infrastructures that minimise waste and maximise efficiency.
5. Personalised health through data and biotechnology: personalised medicine will become a reality for more people. The integration of biotechnology, data analysis and advances in genomics will enable preventive and targeted treatments, significantly improving quality of life.
6. Blockchain in everyday life: blockchain will move from being a cryptocurrency-focused technology to an essential element in sectors such as healthcare, logistics and education, improving transparency and security in multiple processes.
7. Immersive education with XR technologies: Extended reality (XR), which combines augmented and virtual reality, will revolutionise education. The classrooms of the future will allow immersive experiences, such as exploring the human body from the inside or virtually travelling through historical periods.
8. More humane smart cities: smart cities will integrate technology to improve the quality of life of their inhabitants. From autonomous and sustainable transport to urban spaces designed to promote mental health and social interaction.
9. Women’s leadership on the global agenda: 2025 will see an increase in women’s leadership in politics, business and science. Women will play a key role in global decision-making, driving an inclusive and change-oriented agenda.
10. Resilience in the face of global crises: The pandemic and extreme weather events of previous years have set in motion a change of mindset. Resilience, both in infrastructure and mindset, will be a priority. Communities and organisations will seek to anticipate and adapt to future crises.

2025 will be a year marked by technological acceleration, sustainability and a commitment to a more inclusive and resilient future. Embracing these trends will not only be key to staying relevant, but also to building a better world for all.

Happy 2025!