The Transformation of the Purpose-Driven Sales Team
In a world increasingly focused on sustainability, ethics, and social responsibility, companies that sell purpose-driven products or services have a clear competitive edge.But this advantage doesn’t activate on its own — it needs a human catalyst. That catalyst is the...
Business purpose: a key strategy in uncertain times
We live in a world defined by rapid change and constant uncertainty. In this context, companies face complex challenges—from economic crises to technological and social disruptions. Amid this storm, one essential question arises: what sets apart companies that remain...
Spain’s energy crisis: a corporate fabric without purpose or social justice
Spain’s current energy situation mirrors that of many other sectors in the country — and indeed, of the business world at large. The same outdated formula applies: maximize profits and political gain, often at the expense of social justice. Our predatory economic...