By Montserrat López.
For years, corporate volunteering was seen as part of CSR — a “gesture” toward the community. Today, data confirms it’s one of the smartest strategic investments a company can make. It’s not just about doing good; it’s about growing by doing good.
The evidence: purpose that drives results
Studies from Harvard Business School, through the Harvard Shine initiative and the project “The How and Why of Corporate Social Impact,” confirm what many leaders already sensed: companies that integrate purpose and social impact into their DNA not only help build a better world — they also achieve significantly stronger business performance.
But how does this translate into tangible results?
1. Greater motivation and sense of belonging
Employees who take part in volunteering programs develop a stronger sense of pride and connection with their company. They feel part of something bigger than profit and loss — which strengthens culture and engagement.
2. Lower turnover and higher productivity
A shared purpose is a powerful antidote to talent loss. When people understand the “why” behind their work, they become more committed, stay longer, and perform better.
3. A source of internal innovation
Exposure to diverse social realities enhances creativity, teamwork, and problem-solving skills. These abilities transfer directly into the business, fostering innovation and adaptability.
4. Reputation and brand with purpose
A company that acts with integrity projects an authentic and attractive image — to clients, investors, suppliers, and potential talent alike. It’s not about saying, it’s about doing and aligning.
Ultimately, corporate volunteering is no longer an expense — it’s a driver of profitability and sustainable growth.
Three examples that prove its impact
In Spain, several companies are already embedding volunteering into their strategy as a real lever for transformation.
1. Yoigo & Unlimited: connecting rural Spain
Their “¡Vivan los Pueblos!” initiative, now in its third edition, shows how technology can be a vector for social transformation. The program boosts digitalization and connectivity for rural businesses and entrepreneurs, ensuring no one is left behind in the digital transition.
2. Donte Group: democratizing oral health
Professionals at Donte Group live their purpose through initiatives that democratize access to dental care. By integrating a social rate within their value chain, they make quality oral health accessible to everyone.
3. Ferrer Laboratories: mentoring at a critical moment
In partnership with the Exit Foundation, 25 Ferrer volunteers mentor vulnerable 16-year-olds during the year when school dropout rates peak. They guide and support these young people to continue their education — a powerful example of how a company’s human capital can shape the future of the next generation.
When purpose becomes strategy
As Director of Business Development and Alliances, I can’t help but see these initiatives through a double lens — that of social impact and business strategy.
These programs are not mere altruism; they are a clear growth lever. They bring a company’s purpose to life, align teams, strengthen culture, and build a credible and resilient brand.
In a world where both consumers and talent choose based on values, linking business growth with positive impact is no longer optional — it’s the formula for sustainable success.
The real question is no longer whether we can afford to invest in this, but rather:
Can we really afford not to?
Are you ready to activate your company’s purpose and unlock the transformative power of corporate volunteering?